An Influencer is anything external to the business that has the potential for affecting the ability of the organization to fulfill its business model.
The following view illustrates the elements that derive from Influencer.
An influencer exists independently of the organization. They may be direct influencers, attempting to exert direct influence over an organization, or indirect influencers.
An example of a direct influencer is a court of law adjudicating a lawsuit in which the organization is a plaintiff. The court is aware of the organization and chooses to exercise its obligation to exert influence over it.
An example of an indirect influencer is a business trend that affects how customers view the products of the organization. If the organization is a retail store for music, and consumers are increasingly buying their songs over the internet, then the trend away from CD music sales is an influencer on the organization.
Influencer is one of the core elements of the Enterprise Business Motivation Model.