A business model assessment is an artifact or document that contains an analysis of one (or more) of the business models of an enterprise. It may be formal, with hundreds or thousands of typed pages, or informal, delivered to an executive over lunch at the golf course.
The elements that make up a business model assessment are illustrated in the business model assessment view, below.
Business model assessments are composed of a set of judgments about one or more influencers that affect the organizations ability to execute on the existing business model(s). Business judgments are produced as the result of an assessment process, which is an examination of one or more of the business models in use in the enterprise in light of a dynamic business environment.
Business judgments in the business model assessment may motivate the creation of principles, goals and/or strategies that either directly modify the business model or influence how the model is being executed upon.
A business model assessment is a core element of the Enterprise Business Motivation Model.